Legrand
Group Manager - Trade and Experiential Marketing
- Location Mumbai, Maharashtra, India
- Experience 4-5 yrs
- Job type Full-time
- Posted 13 Oct 2026
You will be taken to Legrand’s own careers page to apply. Job ID 959.
Job description
A. Trade Marketing & Retail Excellence
- Own the annual Trade Marketing strategy and calendar, aligned to business priorities, brand strategy, product launches, scheme calendars and regional market opportunities.
- Develop the retail visibility strategy across Retail, Experience Centres and other relevant channels, including POSM, in-shop branding, display systems, outdoor branding and retail experience assets.
- Define differentiated retail interventions by outlet/customer segment and ensure the POSM mix reflects priority categories, new launches and premiumization objectives.
- Drive deployment and compliance of retail assets through the sales network; identify gaps through market visits, audits and data and close them with clear action plans.
- Develop scalable retail toolkits and standards that improve counter share, shelf/display presence, shopper navigation and brand consistency.
- Partner with Sales to identify high-potential outlets and markets where focused trade interventions can unlock incremental throughput, visibility or premium mix.
