Hiring for Critical Care - Senior Marketing Manager ASIA FML(SEA) Region

Job Description: We are looking for an experienced Regional Brand Strategy Manager to drive brand and portfolio strategy across key international markets. This is an individual contributor role requiring strong strategic thinking, cross-functional collaboration, and the ability to influence affiliate marketing teams and senior leadership without direct people management responsibility.

Key Responsibilities: 1. Brand Leadership & Strategic Influence: o Independently lead brand and portfolio strategy development, ensuring strong positioning and differentiation in key markets. o Guide and influence affiliate marketing teams and senior leadership, who in turn drive country-level planning and execution. o Act as a regional brand custodian, ensuring consistent messaging and brand identity across markets. 2. Market & Competitive Intelligence: o Conduct in-depth analysis of market trends, competitive landscape, and customer insights to refine brand strategies. o Provide strategic recommendations to affiliates and leadership based on data-driven insights. 3. Product Launches & Lifecycle Management: o Lead regional launch planning and develop strategic frameworks for new product introductions, market penetration and growth o Collaborate with emerging market, regional and country regulatory, medical affairs, and sales teams to ensure in-time launch and effective go-to-market strategies. o Support local affiliates in implementing best practices for product lifecycle management. 4. Stakeholder Engagement & Cross-Functional Collaboration: o Act as a strategic advisor to senior leadership, providing insights on brand growth opportunities and challenges. o Work closely with regional and emerging functions (Medical, Market Access, Commercial Excellence, Regulatory) to align marketing initiatives. o Partner with affiliate marketing teams to ensure effective adaptation of regional strategies to local market needs including including Promo material development, managing conferences, meetings, scientific symposia, and CMEs. o Engage with KOLs, healthcare professionals, and stakeholders to drive product advocacy. 5. Performance Monitoring & Best Practice Sharing: o Define and track key performance indicators (KPIs) to measure the success of marketing initiatives. o Identify best practices from high-performing markets and facilitate knowledge-sharing across affiliates.