Lead - Branded Content & Education

PhonePe Limited (Formerly PhonePe Private Limited) is a technology company that builds digital platforms for Payments, Digital Distribution Services and Financial Services. Headquartered in India, the PhonePe digital payments app was launched in 2016. As of April 2026, PhonePe has over 70 Crore life-till-date registered users and a digital payments acceptance network spread across over 5 Crore merchants. PhonePe’s products and services include Consumer Payments (including Digital Distribution Services), Merchant Payments, Lending and Insurance Distribution services, and New Platforms, which comprise Share.Market (stock broking and mutual funds distribution platform), and Indus Appstore (Android-based mobile app marketplace). Culture: At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

About The Role

We are looking for a senior Lead - Creative Strategist to head our creative thinking layer across all major video channels. You are a pure thinker, story architect, and platform strategist who determines what content we build before production starts - bridging complex financial topics, audience psychology, and platform-specific mechanics. Whether designing a 15-minute YouTube deep dive or a 30-second Instagram Reel, you own the creative concepts, hooks, packaging, and narrative structures that capture attention and build brand affinity. In addition to driving cross-platform strategy, you will manage our team of writers and strategists, setting the standard for creative quality, strategic alignment, and execution speed. Focus Area 1: Team Leadership & Creative Direction