Lifecycle Marketing Operations Specialist, Audience

About the team Lifecycle Marketing Operations powers Zillow’s owned channels, including email, SMS, push, and in-app messaging, through scalable systems and hands-on campaign execution.

We build, launch, and optimize campaigns within our MarTech platforms, partnering closely with Marketing Strategy, Data Science, Product, and Engineering to translate business objectives into data-driven solutions. Our team ensures efficient, high-quality delivery while maintaining strong standards for audience health, reporting, and operational rigor.

As stewards of our owned channels, we safeguard inbox placement and sender reputation, continuously improve execution frameworks, and introduce new capabilities that enable marketing to scale with consistency and measurable impact. Zillow Group is a strategic, mission-driven organization focused on delivering exceptional experiences and measurable outcomes. Our work spans cross-functional partnership, scalable programs and operational excellence in support of Zillow’s mission. We bring deep experience working across diverse teams in a dynamic, high-growth environment, balancing strategic thinking with hands-on execution to drive meaningful business impact. We are seeking an experienced professional to support our workforce expansion in India.

About the role We are seeking a Lifecycle Marketing Operations Specialist to drive operational excellence across Zillow’s owned channels. This role serves as a subject matter expert in campaign execution, from audience segmentation and journey orchestration to templates, QA, and launch. You will own high-impact, cross-channel initiatives and help evolve the standards and systems that govern how campaigns are built, targeted, and launched.