You will be taken to the employer’s own careers page to apply.
Job details
Qualification
MBA
Job ID
JR12504
Job description
Job Summary
The role will be responsible for driving Distribution Marketing, Client & Partner Engagement, Brand Experience and Trade Marketing initiatives for the Distribution business. The position will work closely with Sales, Distribution, Content, Brand, Regional teams and external partners to strengthen partner relationships, enhance brand visibility and create high-impact business engagement platforms.
Develop and execute strategic engagement programs for key Distribution partners, including MSOs, LCOs, affiliates, strategic clients and ecosystem stakeholders.
Build differentiated engagement platforms that strengthen partner relationships, brand affinity and business outcomes.
Plan and execute LCO Meets, Affiliate Meets, Partner Meets, CTO/Leadership Meets and regional engagement programs across markets.
Create customized engagement initiatives for key partners based on business priorities and relationship objectives.
Coordinate with Sales and Distribution teams to identify partner opportunities and translate them into marketing-led engagement initiatives.
Lead the conceptualization and execution of brand experience initiatives for the Distribution business.
Develop innovative on-ground and phygital experiences that bring the company's brands, content and business proposition to life.
Create memorable partner experiences across events, celebrations, festive activations, awards, market engagements and bespoke initiatives.
Manage experience strategy across multiple touchpoints including venue branding, installations, AV experiences, collateral, gifting, hospitality and digital engagement.
Ensure consistency of brand identity and messaging across all partner-facing experiences.
3. Trade Marketing & Sales Enablement
Develop marketing initiatives that support Distribution sales objectives, partner acquisition, retention and relationship building.
Create trade communication, partner communication and sales enablement assets in collaboration with Sales and Distribution teams.
Develop bespoke communication strategies for market-specific and partner-specific requirements.
Identify opportunities to use marketing as a business enabler to improve partner visibility, engagement and commercial outcomes.
Support sales teams with customized presentations, communication tools, campaign assets and partner propositions.
4. Strategic Alliances & Partnerships
Identify and manage strategic alliances with industry bodies, associations, partners and relevant external stakeholders.
Develop co-branded and partnership-led initiatives that create value for both the organization and its ecosystem partners.
Manage sponsorship opportunities, including evaluation, negotiation, activation planning and benefit utilization.
Drive high-value industry engagement opportunities such as awards, conferences, business forums and strategic partner platforms.
5. Bespoke Marketing Initiatives
Conceptualize and execute customized marketing programs based on emerging business needs and market opportunities.
Develop new engagement properties and platforms that can be scaled across regions and partner segments.
Lead initiatives around partner recognition, loyalty, relationship building, festive engagement and premium client experiences.
Develop innovative gifting and hospitality programs for priority partners and stakeholders.
6. Event & Project Management
Own projects end-to-end—from ideation and proposal development to budgeting, vendor management, execution and post-event evaluation.
Manage multiple projects simultaneously across different cities and regions.
