Manager - Media Planning

The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the team to ensure campaigns run smoothly and to plan. Job Description: Position Title Manager – Media Planning

Location Bangalore

Reports To Business Director / Senior Media Planning Manager

Job Summary We are looking for an experienced Manager – Media Planning to develop, implement, and optimize integrated media strategies across digital and traditional channels. The role requires expertise in audience planning, media buying, budget management, campaign performance analysis, and stakeholder management to ensure effective delivery of marketing objectives and maximum return on media investments.

Key Responsibilities Media Strategy & Planning

• Develop comprehensive media plans aligned with client and business objectives.
• Recommend the optimal media mix across Digital, Television, Radio, Print, OOH, and Emerging Media.
• Conduct market, audience, and competitor analysis to support planning decisions.
• Create media strategies that maximize reach, engagement, and conversions.

Campaign Planning & Execution

• Build annual, quarterly, and campaign-specific media plans.
• Allocate media budgets effectively across channels and platforms.
• Coordinate with buying teams, publishers, media owners, and agencies for campaign execution.