MANAGER – SALES

Job Requirements Job Title: Sales Manager (Animal Feed) Job Type: Permanent, Full-time Function: Sales Business: Godrej Agrovet Limited Location: Kolkata (Head Quarter), West Bengal

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.

https://www.godrejindustries.com/

About Godrej Agrovet Limited (GAVL)

Godrej Agrovet is a food and agri conglomerate, dedicated to improving the productivity of Indian farmers by innovating products and services that sustainably increase crop and livestock yields.

www.godrejagrovet.com

About the role

The Sales Manager will be responsible for driving sales strategy, market expansion, and revenue growth for the cattle feed market. The role requires strong leadership, deep industry knowledge, and proven expertise in channel development, key account management, and building high-performance sales teams.

Key Responsibilities

· Sales & Business Growth o Develop and execute sales strategies to achieve revenue, volume, and market share targets in ROI states. o Drive expansion in cattle feed segment. o Forecast demand and ensure product availability through close coordination with production & supply chain teams. · Channel & Dealer Management o Build and strengthen relationships with distributors, dealers, and large-scale farmers. o Design and implement effective incentive schemes, credit policies, and partner engagement models. o Monitor dealer performance and ensure high channel satisfaction. · Team Leadership o Lead, mentor, and develop a team of Regional Sales Managers/Area Sales Managers across multiple states (Other than south India). o Build a high-performance culture with clear KPIs, training, and coaching interventions. o Align sales teams with organizational goals and ensure strong field execution. · Market Development & Customer Engagement o Conduct regular farmer engagement programs, awareness sessions, and demonstrations to promote feed usage. o Gather customer insights, competitor intelligence, and market trends to refine go-to-market strategies. o Partner with technical and R&D teams to support product positioning and after-sales service. · Strategic Planning & Reporting o Develop annual sales plans, budgets, and forecasts. o Track performance against sales targets and provide actionable MIS reports to senior leadership. o Identify new business opportunities, partnerships, and geographies for expansion.