You will be taken to Mahindra & Mahindra’s own careers page to apply. Job ID 1427371000.
Job description
Responsibilities & Key Deliverables
As a Manager - Accessories Business (Zonal Sales), you will be responsible for driving accessories business growth across assigned dealerships within the zone by ensuring achievement of sales targets, improving penetration, enhancing dealer capability, implementing OEM initiatives, and delivering profitable growth through effective planning, execution, and stakeholder management. Your key responsibilities will be:
Business Planning & Sales Management
Drive achievement of monthly, quarterly, and annual accessories sales targets across assigned dealerships.
Monitor zonal performance through regular review of retail sales, billing, orders, and penetration levels.
Prepare dealership-wise action plans to bridge gaps against targets.
Ensure timely order placement and inventory availability for key accessories.
Track business KPIs including:
Accessories Revenue
Accessories Per Vehicle
Penetration %
Category-wise Sales
Dealer-wise Achievement
Dealer Network Management
Build strong relationships with dealer principals, general managers, sales heads, and accessories teams.
Conduct dealership reviews to identify business opportunities and improvement areas.
Support dealer onboarding for new accessories programs and initiatives.
Ensure compliance with OEM accessories policies and processes.
Retail & Penetration Enhancement
Drive accessories enquiry generation from vehicle booking stage.
Improve variant-wise and model-wise accessories penetration.
Develop localized sales plans for key products and campaigns.
Ensure effective implementation of bundled and financed accessories programs.
Training & Capability Development
Conduct regular training programs for:
Accessories Managers
Sales Consultants
Delivery Teams
Fitment Technicians
Improve product knowledge, selling skills, and retail processes.
Coordinate with training teams for new product launches and certification programs.
Product Launch & Marketing Support
Support implementation of new accessories product launches.
Ensure display readiness and communication of product benefits to dealer teams.
Monitor market feedback and customer requirements.
Share insights for product improvements and new product development.
Operations & Inventory Management
Monitor inventory health across dealerships.
Control slow-moving and non-moving stock.
Ensure optimum stock availability for fast-moving accessories.
Coordinate with supply chain and vendor teams for timely replenishment.
Customer Experience & Quality
Ensure accessories fitment quality and adherence to SOPs.
Drive customer satisfaction related to accessories sales and installation.
Address customer escalations and quality concerns.
Support implementation of fitment standards across dealerships.
Performance Monitoring & Reporting
Publish periodic business performance reviews.
Analyse dealership-wise sales trends and penetration reports.
Identify opportunities for business growth and corrective actions.
Present zonal performance updates to senior management.
Education Qualification
We prefer candidates having the following educational qualifications
MBA / PGDM in Sales, Marketing
Bachelor's Degree in Engineering, Automobile, Management, or equivalent.
Preferred Industries
Passenger Vehicle OEMs
Automotive Accessories & Aftermarket Industry
Auto Retail & Dealer Network Management
General Experience
Candidate must have relevant experience as follows
5-10 years of experience in Automotive OEM, Auto Ancillaries, Accessories Business, Retail Sales, Dealer Development, or Aftermarket Operations.
Experience of handling dealer networks and zonal business management preferred.
Travel Requirement
Extensive travel across the assigned zone (60-70%) for dealer visits, business reviews, training, and market development activities.
