Marketing and Demand Generation Manager

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

This Position reports to: Senior Engineering Manager

Your role and responsibilities

The Regional Marketing Manager/Specialist role drives the end-to-end regional marketing engine for ABB Robotics across high-growth markets in South Asia, India, and MEA region. Acting as the critical strategic bridge between Global Marketing Strategy and Local Sales Execution, the position leads market awareness, campaign localization, marketing automation, lead generation, and sales enablement. The focus is on capturing share of voice (SOV) and growing market share in the industrial and collaborative robotics market. The position bridges global marketing strategy with regional market dynamics, requiring strong collaboration with Sales, Inside Sales, Channel Management, Product Management, and Marketing Communications teams.