Marketing Executive

Job Designation: Marketing Executive Job Summary: NMIMS is looking for a data-driven Performance Marketing Executive to run Google/Meta campaigns, drive lead generation, manage affiliate and influencer partnerships, and coordinate with performance and creative agencies for program admissions. Designation Marketing Executive Department Marketing & PR

Location Mumbai Reporting to Director Marketing

Key Responsibilities

• Paid Media: Plan and optimize Google Ads (Search, Display, YouTube, PMax) and Meta Ads campaigns; manage budgets, bidding, targeting, and A/B testing to hit CPL/CPA targets.

• Analytics & Reporting: Track key metrics (CPL, CPA, CTR, ROAS); build dashboards (GA, SFDC, Microsoft Clarity); turn data into optimization actions.

• Lead Generation: Own the funnel from click to CRM handoff; work with admissions team to improve lead quality and conversion.

• Affiliate Partnerships: Manage affiliate/referral partners, monitor lead quality and payouts, onboard new partners.

• Influencer Marketing: Identify and manage influencer collaborations (education influencers, alumni advocates); track reach, engagement, and conversions.

• Agency Coordination: Be the point of contact for performance and creative agencies — brief campaigns, review creatives, ensure timely delivery.

Educational Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.