Marketing Manager

Your Impact: As a Marketing Manager for India, you will lead the development and execution of joint marketing strategies and programs with Cisco’s channel partners. Your role will focus on driving partner engagement, demand generation, and co-marketing initiatives that accelerate pipeline growth and revenue. You will collaborate closely with sales, partner teams, and global marketing to align partner marketing efforts with Cisco’s business priorities.

Responsibilities

• Partner Strategy & Joint Planning: Build annual and quarterly co-marketing plans with tier-1 channel partners to drive shared pipeline and revenue goals.

• Demand Generation Campaigns: Design, launch, and optimize through-channel marketing automation campaigns, digital programs, and localized events.

• Enablement & Collateral: Create high-impact partner toolkits, co-branded collateral, email templates, and product launch playbooks.

• Partner Portal Management: Oversee and optimize the company’s partner portal as a central hub for marketing resources, DGI (Demand Gen Incentive) requests, and asset distribution.

• Budget & MDF Administration: Manage and track co-op and Market Development Funds (MDF), ensuring efficient allocation and high ROI on partner investments.