Marketing Manager

ROLE OVERVIEW

We are looking for a hands-on Marketing Manager to own and execute Spector.ai http://Spector.ai’s marketing function end to end. This is a full-stack marketing role: you will set the strategy and then roll up your sleeves to deliver it across the website, content, social, events, webinars, and founder/leadership visibility. Every marketing activity you run will be measured against one north-star outcome: generating qualified sales leads for our pipeline. You will work closely with and report to the Chief Commercial Officer to build a repeatable, data-driven demand-generation machine for an industrial, technical buyer.

This is a remote, India-based role with periodic travel for conferences, events, and client meetings.

KEY RESPONSIBILITIES

MARKETING STRATEGY & PLANNING

• Define and own the overall marketing strategy, annual plan, and quarterly priorities aligned to revenue and lead-generation goals.

• Build and manage the marketing channel mix, and calendar; and track ROI .

• Define target segments, buyer personas, and positioning/messaging for an industrial, technical audience.

WEBSITE

• Own the company website — continuously enhance content, structure, UX, and conversion paths to capture and convert demand.

• Lead SEO strategy and execution: keyword research, on-page optimization, technical SEO, and content built to rank and drive inbound leads.