You will be taken to Parle Agro’s own careers page to apply. Job ID Job_848.
Job description
Job Brief: We are seeking a dynamic and experienced professional to lead trade marketing initiatives for our beverages and packaged drinking water (PDW) portfolio at Parle Agro Private Limited. This role is pivotal in driving brand visibility, optimizing in-store execution, and enhancing consumer engagement across diverse retail channels. The ideal candidate will collaborate closely with sales, brand management, and supply chain teams to develop and implement strategic trade marketing plans that align with business objectives and market trends within the food production industry. This position demands a deep understanding of the beverage market landscape, strong analytical capabilities, and proven expertise in managing trade promotions and channel marketing strategies to maximize revenue and market share.
Responsibilities
Develop and execute comprehensive trade marketing strategies for beverages and PDW products to drive sales growth and market penetration across multiple retail formats.
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Collaborate with sales and brand teams to design and implement impactful in-store promotional activities, merchandising plans, and point-of-sale materials that enhance brand visibility and consumer engagement.
Analyze market trends, competitor activities, and consumer insights to identify opportunities and threats, adjusting trade marketing plans accordingly to maintain competitive advantage.
Manage trade marketing budgets effectively, ensuring optimal allocation of resources to maximize return on investment and achieve sales targets.
Lead cross-functional coordination with supply chain, sales, and marketing teams to ensure timely execution of trade promotions and product launches.
Monitor and evaluate the effectiveness of trade marketing campaigns through sales data analysis, field feedback, and market research, providing actionable insights for continuous improvement.
Build and maintain strong relationships with key retail partners and distributors to facilitate collaborative marketing efforts and enhance product placement.
Train and mentor the sales team on trade marketing initiatives, tools, and best practices to ensure consistent execution at the ground level.
Ensure compliance with company policies and industry regulations in all trade marketing activities.
Prepare detailed reports and presentations for senior management to communicate trade marketing performance and strategic recommendations.
Skill
Trade Marketing Strategy Development
Retail Channel Management
Promotional Campaign Planning
Merchandising and Visual Display
Market and Competitor Analysis
Budget Management and ROI Optimization
Cross-functional Team Collaboration
Sales Data Analytics
Consumer Insights Interpretation
Stakeholder Relationship Management
Project Management
Training and Development
Regulatory Compliance
Preferred Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
Minimum 5-7 years of experience in trade marketing within the beverage or FMCG industry, with a proven track record of successful campaign execution and sales growth.
