Product Marketing

Anton Paar develops, produces and distributes highly accurate laboratory instruments and process measuring systems, and provides custom-tailored automation and robotic solutions. It is the world leader in the measurement of density, concentration and CO2 and in the field of rheometry. At Anton Paar India, we are responsible for the distribution process, including sales, service, customer and application support, and logistics. You may visit our website for more information at http://www.anton-paar.com/

Job Overview: The role will be responsible for defining and driving the overall marketing strategy for the company’s product portfolio. to drive product marketing initiatives for the business. The role will be responsible for translating business objectives into effective marketing strategies, managing integrated B2B campaigns, generating actionable insights from marketing and sales data, and supporting product positioning and communication. The ideal candidate will have strong B2B product marketing experience, excellent analytical capabilities, hands-on experience with digital and offline marketing channels, and the ability to collaborate effectively with sales, product, agencies, vendors, and other internal stakeholders. Business & Marketing Analytics

• Translate business objectives into measurable marketing strategies and actions.
• Analyze marketing and sales data to identify trends, opportunities, and areas for improvement.
• Track and interpret key marketing KPIs, lead-generation metrics, conversion rates, pipeline performance, and sales-funnel effectiveness.