RBB-Personal Banker Classic

Job Title Personal Banker

Business Unit Retail Branch Banking

Reporting To Branch Head

Job Function and Role Type Sales – Retail Banking

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Job Purpose Manage Classic portfolio by acquiring new customers, deepening relationships through cross-selling, and retaining customers by delivering exceptional service. Aim to become the primary banker for Classic relationships and maximize wallet share.

Key Responsibilities

Sales Ensure Sales responsibilities are completed.

Managing Classic Portfolio Manage benchmark customer numbers in the portfolio. Group customers with family members for enhanced relationships. Achieve income-generating product benchmarks. Enhance customer group profitability and wallet size. Update CRM with detailed customer interactions.

Customer Services Deliver quality customer service and resolve complaints within TAT. Promote direct banking channels and assist customers. Ensure timely account opening and customer communication.

Operations Maintain daily sales reports. Ensure quality acquisition of savings and current accounts. Cross-sell products like Demat, Bill Pay, and Advisory. Monitor large account movements and prevent attrition. Promote third-party products like MF, Insurance, and Bonds. Ensure error-free documentation for account opening and instructions. Adhere to KYC norms and maintain 5-S standards. Manage locker operations and standing instructions. Update CRM for asset leads and weed-out database.

Education: Graduation required; Post-graduation preferred.

Certifications: NISM V-A Certification, IRDA Certification, GI Certification.

Key Competencies Sales and influencing skills, banking product knowledge, planning and organizing, communication, knowledge of competition.

Major Stakeholders Customers, Branch Banking Team, Operations, Insurance CAM, MF Fund Houses, HSL Personnel.