Senior Area Sales Manager - Ludhiana, RTD

Designation

Senior Area Sales Manager - Ludhiana, RTD

Function Sales Location Ludhiana Reporting To General Manager - Channel Development, RTD

Job Description

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthen core & accelerate our growth business, Build on new opportunities, Drive execution excellence every day, Create future ready organization, Drive Digital and Innovation and Embed Sustainability. This job opportunity closely aligns with one of these key strategic pillars, which is Strengthen & Accelerate core business and Unlock Synergies. The role involves Strengthening our sales and distribution network for the RTD Value business, building our brand on ground, engaging channel partners, drive market execution, gain market share. It is in line with our objective to build a multi-category FMCG company

What are the Key Deliverables in this role? Financial Outcomes -Primary Sales - Develop the channel partner network and implement the distribution objectives to drive reach & penetration across the territory -Secondary sales (Retail Distribution) - Increase number of retail outlets, maintain high service level, drive visibility of all categories of products and ensure commercial hygiene (usage of technology while placing retail orders) in the territory

Customer Service -Prepare market execution plan (day-wise MJP) & submit weekly reports -Provide ground-level inputs for promotions, local activations & demand forecasting exercise