Senior Content Strategist

Job Description: Key Responsibilities:

• Deliver content strategies that support client’s goals, audience needs, and brand strategy, and collaborate with project teams to drive strategic alignment of content throughout the customer experience
• Author content strategy frameworks and deliverables for service and product design projects including, content audits, matrices, content models, content journey maps, site maps, and migration maps
• Partner with experience strategists and analysts to conduct in-depth research to understand audience needs, data insights, and competitive landscapes across industries to inform content goals and KPIs
• Create content governance plans and content supply chain workflows to help clients operationalize and manage content for products and services
• Develop taxonomy, tagging, and metadata strategies for composable content distribution across owned channels and technology platforms
• Be a thought leader for Merkle’s content strategy capability, and contribute to growing the practice by creating repeatable frameworks for use across teams and clients

Summary of expectations

• Bachelor’s degree in a related field and 3+ years of experience in a strategic content role, preferably within an agency environment