SENIOR EXECUTIVE - FOCUS PRODUCTS

Job Purpose The position is that of sales personnel who would primarily be responsible for driving sales of focus products for a given geographical area through implementation and execution of various initiatives by coordinating with a team to create, nurture and manage stakeholders through focus on lead conversion, penetration of new and core products, integration with other verticals and stakeholder management thereby, achieving overall business objectives

Business Responsibility Areas (Please detail out at least 8-10 responsibility areas) Business objectives •Conceptualize and execute the field marketing activities around the identified focus products like Wood Finishes, Wallpapers etc. with a view to increase adoption and depth of these products in the market •Measure and report the effectiveness of the activations carried out in the market through lead conversion ratio •Collaborate with Retail, Project and Services in achieving overall unit level focus products targets •Support the sale of focused products by arranging shop meets, implementing schemes and ensuring timely settlement of schemes for stakeholders Retailing •Develop and ensure availability and visibility of focused products point of sale elements across the identified set of dealers •Design and conduct workshops for Colour Consultants about the focus products as per the defined schedule •Adopt the contractors from the identified set of dealers and train them to generate site leads Demand Generation •Work closely with the identified set of stakeholders like Architects to generate market for focus products •Coordinate with Project Sales team to provide on-site support and assist in secondary sales Contractor Management •Maintain a comprehensive database of all contractors and applicators for focus products in the Region •Maximize the participation of applicators in the defined loyalty programs and assign loyalty contractors to the identified top counters •Ensure adoption of non-APL network contractors and conduct product sampling with an objective to covert to APL network Market Intelligence •Conduct product trials and building inferences on Asian Paints product strength vis-à-vis products in market •Devise ways in which the product strengths can be communicated to the consumers and influencers.