Specialized Analytics Sr Anlst - C12 - BANGALORE

About CITI Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities.

Citi Analytics and Information Management (AIM) Citi AIM was established in 2003 and is located across multiple cities in India – Bengaluru, Chennai, Gurugram and Pune. It is a global community that objectively connects and analyzes information, to create actionable intelligence for our business leaders. It identifies fact-based opportunities for revenue growth in partnership with the businesses. The function balances customer needs, business strategy, and profit objectives using best in class and relevant analytic methodologies.

What do we do? The US Consumer Cards (USCC) – Digital Sales & Marketing Team is a specialized function dedicated to understanding, measuring, and improving the servicing and marketing experience across all digital platforms. We are a dynamic and data-driven team focused on accelerating digital growth, enhancing customer engagement, and driving operational efficiency. By leveraging cutting-edge analytics and Gen-AI, we identify and act on opportunities to increase digital marketing engagement and revenue. We foster a culture of continuous learning and rapid experimentation to deliver impactful digital experiences that resonate with our customers. Our mission is to leverage data and insights to make our digital platforms the preferred channels for our customers, ultimately driving revenue and efficiency.