Sr. Associate Product - Cross Sell
- Location Corporate Office - DLF Downtown, Gurugram, Haryana, India (HFC_IN_486)
- Experience 5-8 yrs
- Job type Full-time
- Posted 6 Oct 2026
- Qualification MBA
You will be taken to Hero FinCorp’s own careers page to apply. Job ID JOB_2608.
Job description
Position: Sr. Associate- Product- Cross Sell Department: Cross Sell Reports To: Lead Anchor - Cross Sell Location: Gurugram
Role Overview
The Product Manager - Cross Sell will own the end-to-end performance of cross-sell products across call center channels. The role is responsible for driving business growth, improving customer conversion, managing call center partners, optimizing customer journeys, and leveraging analytics to maximize penetration, conversion, and revenue.
The incumbent will act as the single point of contact between Product, Business, Operations, Digital, Technology, Analytics, and Call Center partners to ensure seamless execution of cross-sell programs and achievement of key business objectives.
Key Responsibilities
1. Business & Product Ownership
- Drive
portfolio growth and revenue for cross-sell products across telesales channels.
- Define
product strategy, campaigns, customer targeting, and business priorities.
- Monitor
key KPIs including Penetration %, Conversion %, DI Count, Revenue, Connect Rate, Cost per Acquisition, and Productivity.
2. Customer Journey & Process Optimization
- Design
and optimize customer journeys across lead allocation, calling, application, approval, and disbursement stages.