CRM/Outreach Specialist

About the role Our CRM database is the foundation of everything our marketing and sales teams do. Every campaign, every outreach sequence, every pipeline report is only as good as the data underneath it. We're looking for someone to own that foundation end-to-end. This is a marketing specialist role with a strong CRM and data engineering flavour: think of it as a GTM engineer for our database. You'll grow the database, keep it accurate, govern how data flows in and out, and run the email infrastructure that turns that data into revenue conversations. You'll succeed here if you care about outcomes, not just data collection. What you'll do 1. Grow the database

• Increase database coverage across our target markets by identifying gaps in our account universe and systematically closing them.

• Add new accounts that fit our ideal customer profile, and new contacts against target accounts prioritised by role and buying influence.

• Enrich the existing database (firmographics, technographics, contact details, org structure) so existing records keep getting richer and more usable.

• Run waterfall enrichment across providers (Lusha, ZoomInfo, Apollo, Clay, and similar) to maximise fill rates while controlling credit spend.

2. Govern the CRM

• Own data quality at account, contact, and opportunity level so every record reflects the best data available to us.

• Build checks and balances: duplicate detection and merging, field completeness audits, stale-data flagging, and validation rules that stop bad data at the door.

• Define and enforce data standards (naming conventions, required fields, account hierarchy rules) and get stakeholders to follow them.