You will be taken to Polycab India Ltd.’s own careers page to apply. Job ID JOB_5428.
Job description
JOBDESCRIPTION
PositionTitle
Customer/Consumer Insights & Research
Function/Department:
PositionGrade
P1
Reportsto
Location/Region: Vadodara
ApprovedBy:Head()
JobPurpose
DirectReports
KeyFigures
Ø
This role will provide insights on consumer segments for better understanding of consumer behavior and consumption patterns w.r.t. category and help in arriving at better GTM strategies and approach as well as development of sharper communication
TeamSize
Individual contributor role
Budget
--
Main Responsibilities, Authorities & Accountabilities
Accountabilities
Responsibilities
Authorities
Insight Projects:
Uncovering insights by organizing primary
quantitative and qualitative research projects across end consumers, influencers and channel partners through external agencies to help curate meaningful solutions
Authorised to recommend and finalise the research and agencies for final closures to the senior management
Benchmarking:
Analysing data from syndicated external data
sources like GFK, Market Pulse and internal research and sales data to give strategical directions
Execution:
Planning and execution and advisory projects by
onboarding and monitoring performance of external agencies to ensure productivity, timeliness and quality of questionnaire, data and reports
People:
Develop strong relationships with internal
stakeholders through high quality project delivery, responsiveness, and agile and clear communication
Strategy & data analytics:
Providing insights for business & marketing
campaigns. Analysing data to draw up segmentation & go to market approach
Presentation:
Present the research findings and insights to the
internal stakeholder and translate data into meaningful insights
brand management
Execute marketing campaigns to increase brand
awareness, engagement, and sales.
Coordinate with cross-functional teams to execute
campaigns on time.
Measure and evaluate the performance of campaigns
and adjust strategies accordingly.
Ensure consistent messaging across all marketing
materials, advertisements, and digital platforms.
Collaborate with product development teams to
ensure that products align with the brand identity and all the marketing communication.
Work with various departments, including sales,
product development, business teams, to ensure brand consistency.
Liaise with external agencies, vendors, and
partners to enhance brand visibility and successful execution of the campaigns.
Requirements,Skills&Competencies
Qualifications
· MBA (Marketing) from Tier-1/2 institute
· 4-6 years of market research experience
· A proactive and positive attitude to learning
· Self-discipline and motivation
· Excellent teamwork and problem-solving skills
· Advanced analytical and numerical skills
· Solid understanding of research design, research methodologies, sampling, questionnaire design
· Excellent written, oral and electronic communication skills
· Strong skills in excel and PowerPoint
Project Types
· Brand Track
· Usage & Attitude research
· Ad evaluation
· Product and Concept tests
· Pricing research
· Innovation clinics
Decisions to be taken by Manager
Need to finalize plans as per the role & responsibility & post approval from seniors launch the project
