Growth Marketing Manager

About Skit.ai Skit.ai is an AI-native collections company. We run collections for lenders, banks, credit unions, fintechs, and debt buyers across the US and Canada. We combine our own software with human collectors, so clients get recovery outcomes rather than a tool they have to staff and run themselves. We are not a voice bot vendor. We are not a generic SaaS product. We are the team that recovers the money.

Job Title: Growth Marketing Manager: Lead Generation and Awareness Location: Bengaluru, India. (100% WFO) Shift: 12:00 PM to 9:00 PM IST. This covers the UK business day and the start of the US East Coast morning.

The role You own two things: filling the pipeline, and making sure the right people in US and Canadian receivables know who we are before we ever call them.

Roughly how the week splits

• 50% lead generation. Building and running the outbound and inbound motion that produces qualified meetings.
• 35% awareness. Content, events, industry presence, search, and answer engines. Getting Skit.ai into the conversation.
• 15% product marketing. Sharpening how we describe what we do, and arming Sales with the material that closes.

This is a builder role, not a maintainer role. The motion is not fully built yet. You will be the one building it. What you will own: Lead generation

• Build and maintain the ICP and target account lists for US and Canadian lenders, banks, credit unions, fintechs, debt buyers, and collection agencies.
• Run account research and enrichment in Apollo, Clay, and LinkedIn Sales Navigator. Find the real buyer, not the closest job title.