You will be taken to Noventiq’s own careers page to apply. Job ID Job_2237.
Job description
Job Description
Job Title: Sr. Executive - Digital Marketing
Location: Gurugram, India
Experience: 3-6 years
Employment Type: Full-time
Role Overview:
We are looking for a passionate and detail-oriented Digital Marketing professional to support the execution of demand generation campaigns, social media marketing, website updates, content promotion, SEO initiatives, CRM management, and marketing reporting activities.
This role is ideal for someone looking to build a career in B2B technology marketing. You will work closely with marketing, sales, content, design, and technology teams to execute campaigns that drive brand awareness, customer engagement, lead generation, and pipeline growth. The role offers exposure to digital campaign management, marketing automation, website management, analytics, and marketing operations
Key Responsibilities:
Digital Marketing & Campaign Execution (35%)
Support the planning and
execution of digital marketing campaigns across LinkedIn, Google, Email Marketing, and partner platforms.
Coordinate campaign assets,
landing pages, creatives, content, and email communications.
Assist in campaign scheduling,
tracking, and performance reporting.
Monitor campaign metrics
including impressions, clicks, conversions, and engagement.
Support lead generation
activities through webinars, workshops, events, and digital campaigns.
Conduct basic keyword research
and support campaign optimization activities.
Collaborate with sales teams to
ensure campaign alignment and lead follow-up.
Social Media & Content Promotion (25%)
Manage and maintain social
media calendars across LinkedIn and other relevant platforms.
Schedule and publish social
media posts.
Coordinate with content writers
and designers to create engaging posts, banners, videos, and campaign assets.
Promote blogs, case studies,
customer stories, event announcements, and service offerings.
Monitor social media
performance and share periodic reports and insights.
Track competitor activities and
industry trends for content opportunities.
Website & SEO Support (15%)
Coordinate updates to website
pages, banners, blogs, case studies, and landing pages.
Assist with SEO activities
including keyword implementation, meta tags, internal linking, and content optimization.
Monitor website traffic and
campaign landing page performance.
Support website audits and
recommend improvements for user experience and conversions.
Work with internal and external
teams to ensure website content remains current and accurate.
CRM & Marketing Operations (15%)
Capture and update marketing
leads generated through events, webinars, campaigns, and website inquiries.
Maintain CRM data hygiene and
ensure accurate lead categorization and tagging.
Support marketing automation
and email campaign activities.
Generate weekly and monthly
reports on campaign performance, leads, and engagement metrics.
Maintain campaign trackers,
databases, and marketing documentation.
Reporting & Coordination (10%)
Support preparation of monthly
marketing review presentations and dashboards.
Coordinate with internal
stakeholders and external agencies for campaign execution.
Maintain records of campaign
assets, reports, approvals, and proof-of-execution documents.
Assist with vendor
coordination, follow-ups, and documentation requirements.
Support event promotion and
attendee acquisition activities for webinars and marketing events.
Requirements
Bachelor's degree in Marketing,
Business Administration, Digital Marketing, Mass Communication, or a related field.
5-7 years of experience in
Digital Marketing or relevant internship experience.
Strong written and verbal
communication skills.
Basic understanding of digital
marketing concepts including SEO, social media, email marketing, and lead generation.
Good working knowledge of
Microsoft Excel, PowerPoint, Word, and Outlook.
Familiarity with social media
platforms and content publishing tools.
Strong attention to detail and
organizational skills.
Ability to manage multiple
tasks and work collaboratively across teams.
Eagerness to learn and grow in
a fast-paced marketing environment.
Preferred Qualities:
Certification in Google
Analytics, Google Ads, HubSpot, LinkedIn Marketing, or Digital Marketing is an advantage.
Familiarity with tools such as
Google Analytics, Search Console, HubSpot, Zoho CRM, WordPress, Canva, or similar platforms.
Interest in B2B marketing,
technology solutions, and demand generation.
Analytical mindset with the
ability to interpret marketing performance data.
Strong ownership, curiosity,
and willingness to learn.
Positive attitude and proactive
approach to problem-solving.
Ability to work independently
while collaborating effectively with cross-functional teams.
