You will be taken to Invesco Mutual Fund India’s own careers page to apply. Job ID Job_3147.
Job description
Company: Invesco Mutual Fund
Department
Marketing & Communications
Reports To
Director & Head – Marketing
Location: Mumbai
Position: Lead – Content Strategy & Communication
Role Overview: The Lead – Content Strategy & Communication will be responsible for building and leading a full-funnel, research-led content ecosystem that drives brand, investor education, product understanding, and conversion.
This role goes beyond traditional content management — it requires the ability to translate complex financial concepts, fund manager insights, and product strategies into clear, structured, and persuasive narratives that influence investor behaviour. The ideal candidate combines strategic thinking, deep BFSI understanding, storytelling excellence, and execution capability, with a strong bias towards building scalable content systems.
Key Responsibilities
1. Content Strategy & Full-Funnel Ownership
Define and execute a full-funnel content strategy spanning:
o Brand storytelling (top-of-funnel)
o Investor education & research-led content (mid-funnel)
o Product marketing & conversion content (bottom-funnel)
Align content with customer journeys (discovery →
consideration → decision)
Partner with Growth and Brand teams to ensure content
is integrated into all campaigns
2. Research Translation & Financial Storytelling
Work closely with CIO office, fund managers, and product teams
Translate complex inputs (market outlooks, fund
strategies, macro views) into:
o Clear narratives
o Structured formats (charts, frameworks, explainers)
o Investor-friendly formats without loss of depth
Build proprietary storytelling formats (e.g.,
frameworks, recurring IPs)
3. Content Architecture & Platform Thinking
Own end-to-end content architecture across platforms:
o Website (core conversion + education layer)
o Social platforms (YouTube, LinkedIn, Instagram)
o Research/content properties (e.g., thematic series, IPs)
Define what format works where:
o Video vs editorial vs visual explainers
Ensure consistency in tone, structure, and brand voice
4. Content-Led Growth & Conversion
Build content that is not just engaging, but drives measurable outcomes:
o Lead generation
o Product adoption
o Investor activation
Collaborate deeply with Growth team on:
o Performance-led content
o Landing page content
o Funnel optimization through messaging
5. Content Production & Systems Building
Build scalable content systems across:
o Ideation → creation → approval → distribution → measurement
Lead content calendar across formats and teams
Manage internal teams and external agencies efficiently
Standardize templates, formats, and processes for speed
and consistency
6. Platform & Format Leadership
Drive platform-specific strategies:
o YouTube (long-form authority + education)
o LinkedIn (thought leadership)
o Instagram / Facebook (simplified storytelling, visual formats)
o X (market related)
Build video-first and multi-format capabilities
Drive innovation across formats (visual storytelling,
explainers, narrative formats)
7. Performance Measurement & Optimization
Define and track content KPIs across funnel stages:
o Reach and engagement
o Watch-time and retention
o Content-driven conversions
Continuously refine content strategy using data and
insights
8. Leadership & Hands-on Execution
Lead, mentor, and build a high-quality content team
Act as a player-coach:
o Personally shape narratives, frameworks, and key pieces
o Stay closely involved in high-impact content
Build a strong culture of clarity, structure, and
quality
Qualifications & Experience
MBA / relevant degree in Marketing, Finance, or Communications
12–15+ years of experience across content,
BFSI/fintech, and digital ecosystems
Proven experience in:
o Full-funnel content strategy
o Financial/investment content
o Digital content platforms (especially video + social)
This role goes beyond traditional content management — it requires the ability to translate complex financial concepts, fund manager insights, and product strategies into clear,structured, and persuasive narratives that influence investor behaviour. The ideal candidate combines strategic thinking, deep BFSI understanding, storytelling excellence, and execution capability, with a strong bias towards building scalable content systems.
Key Responsibilities
1. Content Strategy & Full-Funnel Ownership
Define and execute a full-funnel content strategy spanning:
o Brand storytelling (top-of-funnel)
o Investor education & research-led content (mid-funnel)
o Product marketing & conversion content (bottom-funnel)
Align content with customer journeys (discovery →
consideration → decision)
Partner with Growth and Brand teams to ensure content is
integrated into all campaigns
2. Research Translation & Financial Storytelling
Work closely with CIO office, fund managers, and product teams
Translate complex inputs (market outlooks, fund
strategies, macro views) into:
o Clear narratives
o Structured formats (charts, frameworks, explainers)
Own end-to-end content architecture across platforms:
o Website (core conversion + education layer)
o Social platforms (YouTube, LinkedIn, Instagram)
o Research/content properties (e.g., thematic series, IPs)
Define what format works where:
o Video vs editorial vs visual explainers
Ensure consistency in tone, structure, and brand voice
4. Content-Led Growth & Conversion
Build content that is not just engaging, but drives measurable outcomes:
o Lead generation
o Product adoption
o Investor activation
Collaborate deeply with Growth team on:
o Performance-led content
o Landing page content
o Funnel optimization through messaging
5. Content Production & Systems Building
Build scalable content systems across:
o Ideation → creation → approval → distribution → measurement
Lead content calendar across formats and teams
Manage internal teams and external agencies efficiently
Standardize templates, formats, and processes for speed
and consistency
6. Platform & Format Leadership
Drive platform-specific strategies:
o YouTube (long-form authority + education)
o LinkedIn (thought leadership)
o Instagram / Facebook (simplified storytelling, visual formats)
o X (market related)
Build video-first and multi-format capabilities
Drive innovation across formats (visual storytelling,
explainers, narrative formats)
7. Performance Measurement & Optimization
Define and track content KPIs across funnel stages:
o Reach and engagement
o Watch-time and retention
o Content-driven conversions
Continuously refine content strategy using data and
insights
8. Leadership & Hands-on Execution
Lead, mentor, and build a high-quality content team
Act as a player-coach:
o Personally shape narratives, frameworks, and key pieces
o Stay closely involved in high-impact content
Build a strong culture of clarity, structure, and quality
Qualifications & Experience
MBA / relevant degree in Marketing, Finance, or Communications
12–15+ years of experience across content, BFSI/fintech,
and digital ecosystems
Proven experience in:
o Full-funnel content strategy
o Financial/investment content
o Digital content platforms (especially video + social)
Company: Invesco Mutual Fund
Department
Marketing & Communications
Reports To
Director & Head – Marketing
Location: Mumbai
Position: Lead – Content Strategy & Communication
Role Overview: The Lead – Content Strategy & Communication will be responsible for building and leading a full-funnel, research-led content ecosystem that drives brand, investor education, product understanding, and conversion.
This role goes beyond traditional content management — it requires the ability to translate complex financial concepts, fund manager insights, and product strategies into clear,structured, and persuasive narratives that influence investor behaviour. The ideal candidate combines strategic thinking, deep BFSI understanding, storytelling excellence, and execution capability, with a strong bias towards building scalable content systems.
Key Responsibilities
1. Content Strategy & Full-Funnel Ownership
Define and execute a full-funnel content strategy spanning:
o Brand storytelling (top-of-funnel)
o Investor education & research-led content (mid-funnel)
o Product marketing & conversion content (bottom-funnel)
Align content with customer journeys (discovery →
consideration → decision)
Partner with Growth and Brand teams to ensure content is
integrated into all campaigns
2. Research Translation & Financial Storytelling
Work closely with CIO office, fund managers, and product teams
Translate complex inputs (market outlooks, fund
strategies, macro views) into:
o Clear narratives
o Structured formats (charts, frameworks, explainers)
