Brand Manager

Marketing Mix

• Be the Brand Custodian who will Design and implement

marketing plans which are in line with strategic priorities, develop relevant communication ideas, monitor all factors affecting the brands.

• Develop the complete marketing mix for the portfolio–

product, packaging, communication, media including digital and execution of all ATL & BTL and digital driven inputs in partnership with Trade marketing team.

• Responsible for annual brand strategy, brand health, topline

and margins.

• Handling P&L for the Marketing budgets

• You will Establish the strategic roadmap for the beverages

portfolio and hence set objectives that would serve as a vehicle to deliver business destination

• You will Identify profitable volume opportunities, design

plans to leverage the same.

• Formulate strategies considering crucial factors of product,

price, pack size and channel for each brand

• Develop annual plans with defined metrics on all fronts such

as volumes, financials

• Lead the development of innovations in the beverages stable

to aid increased purchase and consumption products

Brand Investments

• Develop and supervise detailed marketing