Business Manager

AboutParlē Agro

Parle Agro is one of India's leading beverage companies, known for its iconic brands and innovative products in the beverage sector. Founded in 1984, the company has grown exponentially over the years, establishing a strong presence across India and expanding its reach internationally with turnover of Rs 8,500 Crore in 2023.

About the role

The Business Head/Manager at Parle Agro is a key leadership position responsible for driving sales and business development initiatives within the General Trade segment. Reporting to the Zonal Vice President, this role involves leading a team to establish coverage, distribution, and display objectives aligned with the business plan. The Business Head/Manager oversees sales target setting, territory coordination, and training programs while ensuring effective collaboration with cross-functional departments.

Responsibilities

1. Sales and Distribution Management:

· Establish coverage, distribution, and display objectives in alignment with the business plan.

· Direct the sales team in setting brand-wise and pack-wise sales targets.

· Coordinate sales and channel partner efforts to optimize territory coverage.

· Analyze stock movement and maintain inventory control.

· Monitor financial performance and ensure achievement of budgeted targets.

· Focus on expanding distribution channels and increasing visibility in traditional trade segments.

2. Market Analysis: