Marketing Strategy Execution
Assist the Marketing Lead in developing and implementing comprehensive marketing strategies across various channels.
Ensure alignment with brand messaging and marketing objectives.
Content Creation and Management
Create engaging and informative marketing content (e.g., website copy, social media posts, press releases).
Ensure content aligns with brand messaging and marketing objectives. Collaborate with internal teams and external agencies to gather information and create content that promotes the airport's services and events.
Digital Marketing and Social Media Management
Manage and execute day-to-day digital marketing activities, including website content updates, social media campaigns, and online advertising initiatives.
Monitor and analyse the performance of digital marketing efforts to optimize campaigns.
Market Research and Competitive Analysis
Conduct market research to gather data on target audiences, competitor offerings, and industry trends.
Leverage these insights to inform marketing strategies and content creation.
Performance Tracking
Manage and track the performance of marketing campaigns across various platforms.
Analyze data and report on key metrics (e.g., impressions, click-through rates) to measure campaign effectiveness.
Support the preparation of regular marketing performance reports, including campaign effectiveness, social media engagement, and digital analytics.
Marketing Collateral and Event Support
Develop and manage marketing collateral (e.g., brochures, flyers). Ensure all marketing materials and communications adhere to brand guidelines and quality standards.
Assist in planning, organizing, and executing marketing events and promotions at the airport. Coordinate logistics, liaise with vendors, and ensure smooth execution of events to enhance passenger engagement and brand visibility.
Event Management
Plan, coordinate, and execute events that enhance the airport's public image, maximize revenue and engage stakeholders.
Oversee logistical details, such as venue selection, catering, scheduling, and compliance with safety and regulatory standards.
Sponsorship Management
Identify potential sponsors, negotiate agreements, and ensure sponsor visibility and benefits.
Craft compelling sponsorship proposals and maintain ongoing communication to foster long-term partnerships.
Alliance Development
Build alliances with tourism boards, and local businesses to enhance airport services and expand destination offerings.
Negotiate partnership terms and develop collaborative marketing campaigns to achieve mutual growth and customer satisfaction.
Budget Management
Manage budgets for events, sponsorships, and alliances to ensure financial efficiency and adherence to allocated funds.
Oversee the negotiation and management of contracts related to events, sponsorships, and alliances.
Ensure all agreements are clearly defined and aligned with the airport's objectives.
Reporting and Analysis
Develop and maintain comprehensive reports on the performance of events, sponsorships, and alliances. Analyse metrics such as ROI, engagement levels, and revenue generation to evaluate success and identify areas for improvement.
Conduct detailed analysis of event and sponsorship data to provide insights into effectiveness, trends, and strategic opportunities.
Key Stakeholders - Internal
Lead - Marketing
Direct Supervisors & other Department Leaders
Corporate Office
Airports Business Unit - Marketing
Airports Business Unit - Sales & Advertisement Team
Corporate Marketing Team
Customer Service Department
Finance Department
IT Department
Key Stakeholders - External
Airlines and Travel Agencies
Passengers/Guests
Advertising & Media Agencies
Market Research Firms
Government Regulatory Bodies (e.g., FSSAI)
Airport Authorities & Industry Associations
Tourism Boards
Local Businesses
Event Planners/Organizers
Media Outlets
Sponsor Organizations
Government Agencies
Retailers / Tenants
