AGM-Expert Marketing-Personal Care

Role : AGM - Baby Care Designation : AGM Function : CPC - Expert Channel Marketing Department : CPC - Marketing (Sebamed) Reporting to : DGM (Expert Marketing)

Role Objective: The AGM – Expert Channel will own and drive the healthcare professional (HCP) engagement strategy for Sebamed's Baby Care portfolio in India. This is a specialized medico-marketing role rather than a general brand management position. The primary objective is to establish Sebamed's scientific credibility and expand its recommendation share among pediatricians, dermatologists, neonatologists, and gynecologists. The role bridges brand strategy, medical affairs, and field excellence to translate clinical differentiation into measurable advocacy and commercial sales growth.

KEY RESPONSIBILITIES HCP Engagement Strategy & KOL Management: Develop and execute a tiered HCP engagement strategy across targeted specialties (pediatricians, dermatologists, neonatologists, and gynecologists) for the Baby and Personal Care ranges. Define and track the HCP funnel (awareness $\rightarrow$ recommendation $\rightarrow$ active advocacy) using distinct KPIs such as recommendation rates, share of voice, and prescription audit trends. Build and sustain a structured Key Opinion Leader (KOL) network across Tier 1, 2, and 3 markets with tailored touchpoints. Own the end-to-end advisory board program, including setting the agenda, managing frequency, and implementing clinical insights.